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Friday, February 10 • 8:15am - 9:00am
Checkbook SEO: Is PPC Worth It For Lenders?

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Explore the world of paid advertising in the mortgage space. Luke is a seasoned vet who will paint the portrait of smart mortgage Pay Per Click advertising.

Everything you need to know about Ads, Tight Knit "themes", Search Network vs Display separated out, Negative Keywords, Landing Pages, and Offers. 

Also, learn from a key mortgage client case study, where campaign optimiziation efforts successfully lowered cost per acquisition, through a series of offer improvements, landing page tweaks, bid management, etc. 

 


Speakers
LA

Luke Alley

Luke is the Director of PPC at Dream Systems Media - a trend setting Internet marketing firm with locations in Utah and Arizona. He graduated from Brigham Young University - Idaho with a degree in Business Management and an emphasis in marketing. He was president of the American Marketing... Read More →


Friday February 10, 2012 8:15am - 9:00am
Annex: Room A 7142 East 1st Street, Scottsdale, Arizona 85251

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