Master your database with advanced segmentation to minimize your risk of being perceived a mortgage spambot. Optimize the impact of email marketing, and master the 'perfect timing' approach to staying in touch with your clients.
Tips and tricks for organizing, tagging, and categorizing your clients that goes beyond tracking their loan rates and ARM resets.
Segmentation will help you maximize the efficiency of your outbound messaging and extend your marketing reach, leading to increased client retention and decreased 'noise violations'.