Thursday, February 9 • 4:15pm - 5:00pm
Database Segmentation - Stop Talking AT Your Customer

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Master your database with advanced segmentation to minimize your risk of being perceived a mortgage spambot. Optimize the impact of email marketing, and master the 'perfect timing' approach to staying in touch with your clients. 

Tips and tricks for organizing, tagging, and categorizing your clients that goes beyond tracking their loan rates and ARM resets. 

Segmentation will help you maximize the efficiency of your outbound messaging and extend your marketing reach, leading to increased client retention and decreased 'noise violations'.



avatar for John Glynn

John Glynn

Real Estate Finance
John is a full time originator in Oakland, CA. Caught particularly vulnerable when the 2007 ‘mortgage meltdown’ hit, he committed to a complete business reboot. Three years into his second run in the business, in 2010 he enjoyed personal records in both production and revenue... Read More →

Thursday February 9, 2012 4:15pm - 5:00pm
Annex: Room B 7142 East 1st Street, Scottsdale, Arizona 85251

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