Friday, February 10 • 11:15am - 12:00am
Consumer Review Sites: How One Mortgage Originator is Playing Local

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Google Places, Yelp, Etc. - These sites are considered secondary sites. Sites where you can register your mortgage practice but beyond that it's relatively static. However, Shashank Shekhar has some innovative strategies for using these hyper local sites to build a presence and ultimately a steady stream of business referrals. In this session, you'll hear how Shashank approaches getting his customers to recommend him on these sites and how he approaches reputation management in general ... including <GASP> a negative review!

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Shashank Shekhar

Shashank is an active Loan Originator with Arcus Lending. He has written two books, "Real Estate Unleashed" and "First Time Home Buying 101" and actively blogs at Lending Expert Blog and Homes.com. Shashank has spoken at Virtual RE Bar Camp and Mortgage Revolution and been featured on Y! News, Pen TV, KCBS Radio, SF Examiner and the San Francisco Chronicle. Shashank was also recently listed in the "Top 40 under 40 most influential mortgage professionals in the country" by NMP Magazine... Read More →

Friday February 10, 2012 11:15am - 12:00am
Annex: Room B 7142 East 1st Street, Scottsdale, Arizona 85251

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