Registration opens at 12:00. Bring your lunch and bask in the warmth of the courtyard while you peruse the full schedule for the coming two days. We'll have a few words around 1:00pm to get things started and then break for learning! See you there.
What do many busy real estate agents have in common? Not enough time in the day.
Dean Ouellette will show you some of the tips and tricks he has learned and implemented over the last few years to organize his day better and stay on top of the important things. Dean will show you the tools he uses to be a productivity ninja and control your work day so it does not control you. From to-do lists to managing your email to staying organized with Evernote and much more.
Derek has built one of the most advanced ACT databases in the business, and uses it as the command center of his practice. With a focus on automating tasks, streamlining workflow, and maximizing overall efficiency from lead to closing to referral, Derek will provide a look inside this fine-tuned system and show you how you can put technology to work for you.
Many social media experts, ninjas, and gurus lay out way too much for the busy RE professional to even attempt.
Bill Risser will cut through the crap and focus on the sole reason you should be on any social network. Engagement.
He will lay out his strategies for using Google, Facebook and Twitter that take just minutes a day to manage, yet lead to the creation, building and strengthening of lasting business relationships.
You've built your website and mastered SEO. However, unless you have the proper mechanisms in place to convert your site traffic, it's like you're driving around town with your windows down and the heater on.
In this session you'll learn from a true leader in online mortgage origination as Dan's shares tips & tricks, and lessons learned by trial & error at the point of sale.
It takes a well developed strategy to convert readers into meaningul business opportunites. Leverage the experience and insights of one of the industry's best.
Ever wondered how to build a great looking and effective blog but either didn't have the money or just didn't find the value in the cost?
In this session, you will learn how to use support forums to help you build a blog with great looks, functionality and design that of a professional web designer and for a fraction of the cost. This session is designed to help you bring great value to your referral partners by assisting them on building their blog. Its all about the "UVP" Baby!
www.HomeownershipUniversity.com Case Study. In 45 minutes I will dissect the why and the how we were able survive and thrive using WordPress as a lead generation system.
Master your database with advanced segmentation to minimize your risk of being perceived a mortgage spambot. Optimize the impact of email marketing, and master the 'perfect timing' approach to staying in touch with your clients.
Tips and tricks for organizing, tagging, and categorizing your clients that goes beyond tracking their loan rates and ARM resets.
Segmentation will help you maximize the efficiency of your outbound messaging and extend your marketing reach, leading to increased client retention and decreased 'noise violations'.
David has built a successful blog with content based on Frequently Asked Questions and become the master of streamlining the lead nurturing process.
Using some key technologies to manage new leads and loan workflow, he has further refined the process between first contact and commitment.
This session will be an overview of his appraoch from lead to lock.
Got an idea that you need to get to market? Something swimming around in your head, but missing a key element that might help it get some traction? Sometimes the journey from your mind's eye to a finished product is a long and arduous one where you encounter hurdles you never imagined possible. This will be an organic collaboration session where you can bounce ideas off of colleagues, leverage the experience of the room, and who knows - maybe find a co-pilot for your next big adventure in the business.
Interactive, collaborative session to segue into happy hour.
Explore the world of paid advertising in the mortgage space. Luke is a seasoned vet who will paint the portrait of smart mortgage Pay Per Click advertising.
Everything you need to know about Ads, Tight Knit "themes", Search Network vs Display separated out, Negative Keywords, Landing Pages, and Offers.
Also, learn from a key mortgage client case study, where campaign optimiziation efforts successfully lowered cost per acquisition, through a series of offer improvements, landing page tweaks, bid management, etc.
A picture is worth a thousand words, but a picture added to your site can also hurt your page load time, and have a negative effect on your SERP.
This session will talk about the importance of images and the proper way to use them on your site to maximize their effect and not slow down your site.
Simple steps to setup your Wordpress media settings and adding images to blog posts and pages. Make it visual, keep it fast.
Stacey Harmon has been helping Real Estate Agents develop Facebook strategies since before Facebook was a household name. Her experience in this area gives her unique view into the mind of Real Estate Agents and how they are using the platform. Attending this session will help you develop a more partner focused approach on Facebook and teach you how the Mortgage Originator can leverage this marketing tool to grow your mortgage business.
You'll learn
Myth - New mortgage and real estate bloggers don't have to worry about SEO if they focus on writing great content.
Fact - Start with these basic SEO fundamentals, and your site will rank for targeted keyword phrases in your city:
Don't waste your time aimlessly writing content and hoping that someone will find you online.
If your site is optimized properly from the foundation up, your great content will be able to reach the specific people that matter most to growing your mortgage business.
Top of Mind was the first company we approached about Demo'ing at MTS'12 AZ. We've been 'hearing' through the grapevine that Top of Mind has the goods. Top of Mind Networks President, Mark Green, will demo the Surefire suite and show you how to automate and systematize just about every component of your origination practice. From prospect to funding, you'll hear how easy it is to implement a high-touch best-practice based solution into your origination workflow.
Facebook Designer & former mortgage originator Mike Mueller will help you explore Facebook Ads.
In this fast paced session, Mike Mueller will show you how to
In the SEO Triangle, we'll take a look at the big picture of search and it's natural evolution from global to hyper local. We'll take a deeper look at what you can do now in order to explode your rankings get more leads online.
==>> Local Search==>> social seo strategies==>> Authority secrets of old man google
Free Wordpress Plug-in that allows you to capture leads for the states you lend in and earn income for the states you don't. You won't want to miss this demo on the latest product from Dan Green!
Google Places, Yelp, Etc. - These sites are considered secondary sites. Sites where you can register your mortgage practice but beyond that it's relatively static. However, Shashank Shekhar has some innovative strategies for using these hyper local sites to build a presence and ultimately a steady stream of business referrals. In this session, you'll hear how Shashank approaches getting his customers to recommend him on these sites and how he approaches reputation management in general ... including <GASP> a negative review!
When it comes to SEO, everyone has a different idea how to get to the top of the search engines but they all have one thing in common: ranking signals. Learn not only what a ranking signal is but also learn how to acquire more of the right kinds of ranking signals such as links, likes, tweets, pins, and more.
• Case Study: How one mortgage company leveraged our software to close more loans, and establish a relationship with 50 agents...in less than 30 days.
• Agents struggle with lead generation. In fact, 80% of agents say they aren't satisfied with the amount of leads they are getting each month. Our software program solves this problem for agents, immediately upon signup. Our rapid craigslist poster, SEO tools and cutting-edge training, allow agents to generate and convert leads to clients, in literally minutes
• For a mortgage professional, this means that you are killing two birds with one stone. You are strengthening you relationship with realtors, who are willing to refer their clients to you, which you are helping them find!
Anyone who has originated for a few years knows that the mortgage industry has a strong affection for everything Windows. Making the shift is terrifying and many folks stay the line because they believe it will be too hard and disruptive to learn something new.
In 2006, Jason Berman moved his origination practice online. As part of that transformation, he switched back to the Mac platform. If you have even the slightest curiousity about the Mac platform and wonder if originating on the Mac is possible, come to this session.
Jason will dispell the myths about Macs that perpetuate & provide dozens of examples of how the platform can save time and energy thereby producing a competitve advantage. He'll expand on apps he's using, utilities & system optimization tips, backup strategies and more.
Oftentimes, it comes down to how much pain you're willing to endure to make the shift. Jason will make the argument that the pain is worth it and will help you gain the confidence to begin mastering your content so that you can create, share, & expand your business opportunities.
Sidenote: If most the attendees are already Mac converts - this presentation will shift into 45 minutes of heavy duty geek app exploration & review.
There are four general ways to advertise online and each come with a unique set of rules that require a specific approach to staying compliant. This session by law-abiding mortgage originator Steve Lines will provide you with the clarity needed to avoid fines, losing your license and even getting thrown in jail. Stay on the right side of the law and know the rules for Websites, Social Networks, Email Marketing and Online Classified Advertisements (ex. Craigslist). This session will provide information on local and federal rules and regulations pertaining to advertising mortgages online and will cover areas such as: trade and commerce law, SAFE Act, HUD regulations, fraud and spam.
Ryan Minick is going to demo his Loan Elerts product. We stumbled onto Loan Elerts last year when it was fresh out of the gate. Ryan's session will cover some of the backstory around how he ended up developing a technology solution for other originators and what that process was like. He'll talk a little bit about the first 9 months in business and where he sees the product heading in 2012.
And of course he'll talk about Loan Elerts. Getting Loan Elerts integrated into your workflow will allow you to ...
Whether you are a "mac user" or not, the iPad is the one tool that can handle all of your marketing, communication, and origination needs. Learn tools and concepts that will help you be a true mobile warrior with the iPad at your side.
There's not enough time in the day to spend it with clients who are unpleasant. In the mortgage business, finding the perfect client among a sea of leads is no different than searching for a needle in a haystack.
Rhonda has developed the art of marketing herself at the forefront of her business, and in doing so, attracted the majority of new buisness from people who have already connected and identified with her by the time they walk in the door.
By demonstrating who she is through blogging and social media, she's effectively using technology to weed out the rotten eggs and bad apples before they ever have a chance to get in the way.
Rhonda will talk about the importance of authenticity, and how it can help you build a book of clients that appreciate you and are enjoyable to work with.
Hear from one of the most forward thinking Real Estate agents in the greater Phoenix area as he shares insights into what tech savvy real estate agents want (strike that) NEED from mortgage originators in todays market. Jay always gives it to you straight. Want to learn how to develop relationships with high producing tech-savvy real estate agents? Don't miss this session.
MTS will be back! Mark your calendars for Denver, June 8-9. But first, help wrap up in Scottsdale with another roundtable session where you can weigh in about what you liked, what could have been better, what you would like to see more of next time, and what you're most excited about working into your business plan going forward.
It's the decompression zone. Get your head straight. And help make the next event even better!
Interactive, collaborative session to segue into happy hour.
