Luke is the Director of PPC at Dream Systems Media - a trend setting Internet marketing firm with locations in Utah and Arizona. He graduated from Brigham Young University - Idaho with a degree in Business Management and an emphasis in marketing. He was president of the American Marketing Society's BYU-I chapter.

Luke has worked with clients in many verticals including financial, travel, real estate, legal, healthcare, and best of all, chocolate. In addition to his experience in the verticals mentioned, Luke has also specifically worked with a national leader in mortgage lending for several years and considers lead generation marketing his bread and butter.

Luke is an Adwords Certified Partner and Microsoft Advertising Accredited Professional. Recently, he has been consulting Google on Engage, a new Google program designed for PPC Agencies. Luke is also an active participant in #PPCChat on Twitter.