Shane Hollenback has been a loan officer for over 11 years and currently works for Academy Mortgage in Phoenix, Arizona. Shane is considered a social media pioneer in the Mortgage space and does zero “traditional” marketing for clients. He uses social networking platforms, to meet and engage with real estate agents, and consumers which has allowed him to build a thriving business in a down market. Shane also organizes and participates in Real Estate Bar Camps, Tweet Ups, Ignite Phoenix, and other social media events throughout Arizona. He enjoys the occasional fine cigar accompanied by a single-malt Scotch or Colorado craft brew.